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Pre-Owned Services Marketing: People Technology Strategy (Hardcover) 0130173924 9780130173928

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The... more

Marketing and Branding: Social Media Marketing 2019: Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook Instagram YouTube and Twitter to Boos

If you want to discover how to leverage the power of social media with Social Media Marketing in 2019 to help you makes more sales and achieve your business goals keep reading... Did you know: The number of people spending time on the Internet has... more

Pre-Owned Best Resumes for College Students and New Grads (Paperback) 1593572387 9781593572389

Louise M. Kursmark is co-author of the Expert Resume series and is president and founder of Best Impression Career Services Inc. in Cincinnati Ohio. Best Impression is a company specializing in resumes and job search strategies for sales marketing... more

Marketing in the Cyber Era: Strategies and Emerging Trends (Hardcover)

The growth of new technologies internet virtualization and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the... more

15 Secrets Every Network Marketer Must Know : Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing 9780471773474 Used / Pre-owned

Each year in America more than 10 million people participate in network marketing and the network marketing industry sells tens of billions of dollars of goods and services. The top moneymakers in the network marketing business bring in massive... more

Pre-Owned How to Really Create a Successful Business Plan: Step-By-Step Guide (Paperback) 0970118171 9780970118172

This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What s your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues:... more

The Real-Time Contact Center : Strategies Tactics and Technologies for Building a Profitable Service and Sales Operation 9780814472569 Used / Pre-owned

New technology and best practices to turn your contact center into a revenue generator. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to... more

Branding for the Public Sector: Creating Building and Managing Brands People Will Value (Hardcover)

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding... more

Master Facebook Marketing : Learn Great Strategies To Make Money From Your Marketing: Establish A Facebook Page For Business (Paperback)

Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts allowing brands to put their products and services in front of a massive audience. In this guideline you will know how to grow your... more

Innovations in Services Marketing and Management: Strategies for Emerging Economies (Hardcover)

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.... more

Advances in Marketing Customer Relationship Management and: Progressive Trends in Knowledge and System-Based Science for Service Innovation (Hardcover)

Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments system science and knowledge science... more

Pre-Owned Ethics at Work: Creating Virtue at an American Corporation (Paperback) 1584654783 9781584654780

The defense industry has to some people s surprise the broadest and most sustained set of ethics programs of any sector of American business today. Lockheed Martin which specializes in a host of high-technology products and services for the federal... more

Pre-Owned The Accidental Marketer : Power Tools for People Who Find Themselves in Marketing Roles 9781118797419

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds many businesses are hiring scientists engineers and designers to fulfill strategic marketing and product... more

Pre-Owned 42 Rules for B2B Social Media Marketing: Learn Proven Strategies and Field-Tested Tactics Through Real World Success (Paperback) 1607731134 9781607731139

Social media is changing the way people think about marketing. It s much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather... more

Social Media Marketing : The Next Generation of Business Engagement 9780470634035 Used / Pre-owned

How to implement social technology in business spur collaborative innovation and drive winning programs to improve products services and long-term profits and growth. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition:... more

Pre-Owned E-Mail Marketing for Dummies 9780470947678

Updated to reflect the hottest new trends technologies and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices there are more ways than... more

Experiential Marketing : Secrets Strategies and Success Stories from the World s Greatest Brands 9781119145875 Used / Pre-owned

The most researched documented and comprehensive manifesto on experiential marketing. As customers take control over what when why and how they buy products and services brands face the complete breakdown and utter failure of passive marketing... more

Micro Enterprises and Its Impact on Livelihood (Hardcover)

Emerging Retail Scenario Retail Environment Retail marketing Technology in Retailing Retail Analytics Online/Offline Retailing Consumer Insights in Retail services CRM in Retailing Regulatory Framework HRM in Retailing Foreign Direct Investment in... more

Opening A Food Service: Tips For Bringing Your Food To Market Guides For Easy Marketing Strategies: How To Launch A Food Product From Scratch (Paperback)

Bringing your food product to market is not an easy business but it can be done with the right help. Does everyone beg you to bring your crunchy coconut granola to their dinner party? Are your oatmeal raisin cookies always the hit at the church... more

101 Marketing Strategies for Accounting Law Consulting and Professional Services Firms 9780471651109 Used / Pre-owned

101 Marketing Moments offers peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Shows how to build your personal and company business more successfully. Covers the process... more

Why Do Smart People Make Such Stupid Mistakes?: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication Agencies Sales Teams and Professional Service Peo

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in USA and possibly other nations. Within the United States you may freely copy... more

Creating Business Value from Customer Re Building Brands Directly: Creating Business Value from Customer Relationships (Hardcover)

New competition technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning and demand more quality service and choice. Established brands are under threat. New brands are tougher than... more

Pre-Owned Marketing Your Services: For People Who Hate to Sell (Paperback) 0071398716 9780071398718

To many people marketing means personal selling or advertising imposing oneself on others and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services a grassroots guide to marketing and... more

Content Transformation: Planning strategy culture change (Paperback)

This book is a practical guide to content transformation. It lays out the process to get from an overcrowded website app or service to something people can use and enjoy. Hinrich von Haaren has worked on transformation projects in the public and... more

Pre-Owned Strategic Database Marketing (Hardcover) 1557385513 9781557385512

Use the latest digital technologies for lifelong customers and repeat sales Arthur Middleton Hughes is database marketing s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily... more

The Small Business Online Marketing Handbook : Converting Online Conversations to Offline Sales 9781118615386 Used / Pre-owned

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many however don t know where to start when it comes to online marketing.... more

Pre-Owned How Asia Advertises: The Most Successful Campaigns in Asia–Pacific and the Marketing Strategies Behind Them Paperback

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services... more

Handel Und Internationales Marketing Retailing and Internati: Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Cal

In this book Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing both in offline and online retail with a total of eight essays. In particular the interaction of technology... more

Jesus Place in Marketing Strategy (Paperback)

Jesus Place in Marketing Strategy: Engaging the Words of Jesus contains several topics in random order. Jesus the Marketing Superstar is the first topic. One in three people in the world is a follower of Jesus. Some 7Ps were applied by Jesus.... more

AI Startup Strategy: A Blueprint to Building Successful Artificial Intelligence Products from Inception to Exit (Paperback)

Gain exclusive access to the secrets to building an enterprise AI start-up. AI innovation helps with every aspect of the business from the supply chain marketing and advertising customer service risk management operations to security. Industries... more

Strategic Marketing in Tourism Services (Hardcover)

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing... more

Pre-Owned Customer Relationship Management (Paperback) 0273774956 9780273774952

Customer Relationship Management examines the entire scope of this subject including strategy organisation marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM thus helping the reader... more

Lead Generation : Lead Generation and Marketing Strategies for Start-up (Create a Marketing System That Will Win New Business Clients for Your High Value Service) (Paperback)

Presently marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work particularly focusing on sales growth in correlation with a narrow target audience. As marketers... more

Pre-Owned Service Management Operations : Operations Strategy and Information Technology 9780072982305 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting /... more

Marketing Strategy of Telecommunication Companies Facing the Competition (Paperback)

We looked at the use of marketing techniques by telecommunications companies in Butembo. Our concern was to know if the use of these techniques produces a positive impact in terms of consumption of the products and services of these companies. After... more

Pre-Owned Marketing Healthcare Services to Employers: Strategies and Tactics (Hardcover) 1937720063 9781937720063

Strategies and Tactics to Grow any Service Line Complete Guide for Providing Integrated Services 52-week Blueprint for Success Book jacket. more

Shipping and Logistics Management (Hardcover)

This book explains global trends and strategies in the shipping business looking at the role of logistics service providers and at how information technology can help shipping operations. It also introduces best practices and advice that will allow... more

Pre-Owned Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback) 0471271373 9780471271376

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete dependable and integrated view of its... more